The Ideative Creative Team
Chief Executive Officer
With over ten years of marketing experience, Lauren Conaway co-founded Ideative Creative with the express mission of making marketing easier for small to mid-sized business. Prior to launching Ideative, Lauren worked in marketing, sales and event management for companies of all sizes, ranging from The Boeing Company to Hendrick Automotive Group, to Globalization Partners, where in addition to directing the companies’ marketing strategy, she supported the marketing efforts of inward-bound corporate clients seeking strategic marketing support when entering the US market.
As founder of V3 Creative, a marketing services consulting firm, Lauren designed and implemented marketing and social media strategies for a wide range of clients, including publications, corporations, authors, artists and musicians, as well as several city and state level politicians. As a founding editor of the blog site, Girls Guide to the Galaxy, Lauren was instrumental in the creation and promotion of the popular website. Highlighted in several online publications and as a featured contributor in the textbook “The Keys To Marketing Communication,” Lauren has made it her mission to bring marketing and social media expertise to the masses, to help companies and individuals everywhere tell their unique stories.
Lauren studied English Literature and History at Illinois Wesleyan University in Bloomington/Normal, IL. Originally from Saint Louis, she now resides in Kansas City, MO, where she enjoys reading, travel, robots, and spoiling her dog, Kiya.
Chief Operating Officer
A co-founder of Ideative Creative, Lindsey brings with her more than ten years of marketing and advertising experience. Lindsey’s marketing career began at a prominent Chicago real estate company. She held multiple positions at the corporate level, learning the ins and outs of a large in-house marketing team by working with the luxury and development departments. When a direct marketing management position opened at one of the company’s top-performing offices, Lindsey jumped at the challenge. The position provided a different perspective, as it entailed supporting the marketing efforts of 100+ real estate agents. Despite the difficult times the real estate industry was facing, Lindsey was able to propel her office to #1 in market share in the competitive Lincoln Park market, and maintain a top spot in market share throughout the downtown Chicago and near north neighborhoods.
Always up for a fresh perspective, Lindsey eventually made the switch from the real estate industry to the tech industry, where she began her adventures in B2B marketing. It was this position, one that put her in charge of an entire company’s marketing strategy, that allowed her to diversify her marketing skills, and fine tune her existing passion for event management, social media strategy and overall creative direction.
Lindsey graduated from Illinois Wesleyan University with a B.S. in International Business. She, along with her husband and two dogs, call the Chicago suburbs home. In her free time, Lindsey enjoys traveling, cooking, reading, Crossfit, pinning the heck out of Pinterest, and any and all types of outdoor activities.