Sometimes simply telling consumers about the features of your products and services isn’t nearly as impactful as letting them experience the benefits for themselves. Do you want to communicate key messages about your business and your brand in a way that is engaging and compelling to consumers?
Experiential marketing just might be the answer.
Think about the bubbly, energetic people that do product demonstrations in stores. Now try to remember if you were ever swayed by the demonstration to buy the product being exhibited. Admit it, after the in-store ShamWow demonstration, you bought two!
(So did we!)
People are an extremely effective form of media. Personal interactions with products and services allow consumers to form a deeper connection with a brand, which in turn can influence their purchasing decisions.
At Ideative Creative, we know people. And we know that when done right, experiential marketing is one of the most powerful tools out there to increase brand awareness and win brand loyalty.